As part of reinventing Regus, I was asked to look at creating a new brand.

The main asset of this brand is the ‘location’ factor, with at least one office in major cities across the world.

I presented this by creating a bespoke map pin device for Regus which encompassed the letter ‘R’ with the hope that this could one day be recognisable without the type.

The type that is used shows movement and has a young, modern and fresh feel to it.